By Michael Ausiello
January 16, 2010 at 08:10 PM EST

Betty Suarez is officially on the rebound.

Mad Men‘s Rich Sommer has landed a potentially recurring role on Ugly Betty as a love interest for the show’s suddenly-single heroine, sources confirm to me exclusively.

Sommer, who is in between Mad Men seasons, will play Jimmy, a Seth Rogen-esque fireman who goes on what an Ugly insider calls “the date from hell” with Betty.

Sommer’s first episode is slated to air in March.

In related news, let’s observe a moment of silence in memory of Matt and Betty.

Photo Credit: Sommer: Anthony G. Moore/PR Photos Ferrera: Patrick Harbron/ABC