The first rap superstar recalls the release of his hit single, and EW looks at Hammer's enduring influence
Stop: Hammertime! On Jan. 13, 1990, MC Hammer released ”U Can’t Touch This,” which he’d premiered on The Arsenio Hall Show in late 1989. The good-natured boast, laid over the hook of Rick James’ ”Superfreak,” proved irresistible. Hammer’s hydraulic dance moves and outlandish fashions — harem pants and gold lamé, together at last! — were cartoonish, but the song’s overwhelming cultural saturation soon made Please Hammer, Don’t Hurt ‘Em the first rap album to sell 10 million copies. ”There’s always a solo male artist who pushes pop music forward, from James Brown to Michael Jackson to Bobby Brown when he left New Edition, and then MC Hammer,” says Hammer, now 47. ”On [1989’s] Superfest tour, Bobby and I would indirectly compete to put on a great show. At the time, Bobby had a van with a crown on top of it, because he had called his album King of Stage. I remember saying, ‘Hey, Bobby, you’re the king of the stage right now. But I’m gonna need the keys to the van.’ And he laughed and I laughed, and about a year later he was handing me a Grammy.” The single actually only made it to No. 8 on the Hot 100, but it was still inescapable. ”What’s surreal is the life it has today,” says Hammer, currently starring in the A&E reality show Hammertime. He points to millions of hits on YouTube and an appearance in the recent DJ Hero game as proof that ”U Can’t Touch This” lives on. ”It carved its own groove.”
Too legit to quit! Three ways Hammer’s influence lives on
Sean ”Puffy” Combs
With those flashy clothes and his knack for scoring hits with simple raps over superobvious samples (remember ”I’ll Be Missing You”?), Puffy was basically Hammer with a bit more cred.
Those baggy metallic trousers made a recent comeback in the fashion world. Seriously — even Rihanna has worn them.
Sure, he was a rapper before Hammer made it big. But later hits like ”Gettin’ Jiggy Wit It” owe a debt to the Hammer formula.
The Charts for the week of Jan. 13, 1990
No. 1 Album
Girl You Know It’s True, Milli Vanilli
They were later unmasked as lip-synchers, but admit it: ”Blame It on the Rain” was pretty solid.
No. 1 Book
The Dark Half, Stephen King
The future EW columnist terrified authors everywhere with this tale of a murderous pseudonym come to life.
No. 1 Movies
Born on the Fourth of July
Tom Cruise and this Vietnam biopic spent their second week on top, bringing in a whopping $8 million. Yes, eight.