EA sticking with Tiger Woods
EA Sports announced yesterday that it’s moving forward with its Tiger Woods-branded Tiger Woods PGA Tour Online game. The company’s president wrote in a blog post that “Our relationship with Tiger has always been rooted in golf… regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.”
He also mentions that the online version of the game has been in closed beta for eight months, which sounds like the bigger reason the company is sticking with the product: Who would want to throw away all that time and money?
But as other sponsors are fleeing, one wonders if Woods’ image problems are enough to torpedo his endorsed products. I don’t think video games require quite as squeaky an image as other deals may, and I guess I’m in the minority here for not being particularly scandalized by Woods’ “transgressions” in the first place.
I’ll still play Tiger Woods games, PopWatchers. Will you?