While Fox continues to air on Time Warner Cable as contract negotiations between them extended past a New Years Eve deadline, another cable TV contract dispute between Scripps Networks and northeast cable company Cablevision has led to quite a different result. As of midnight on Dec. 31, Scripps’ channels Food Network and HGTV have been pulled from about 3 million Cablevision homes in New York, New Jersey and Connecticut.

“We are sorry that Scripps’ current financial difficulties are making it impossible for them to continue our relationship on terms that are reasonable for Cablevision and our customers,” says a Cablevision statement. “We wish Scripps well and have no expectation of carrying their programming again, given the dramatic changes in their approach to working with distributors to reach television viewers.”

Scripps has countered by employing Food Network and HGTV stars including Guy Fieri (Guy’s Big Bite) and Vern Yip (Deserving Design, HGTV Design Star) to call on Cablevision subscribers to lobby the company for the return of their programming. “Our valuable networks simply are not being compensated like top ten networks by Cablevision,” says a Scripps statement. “The distribution rates Cablevision pays for Food and HGTV are among the lowest in the industry.”