Looks like Avatar is well on its way to an eye-popping opening weekend, banking an estimated $27 million at the box-office on Friday, according to Box Office. (This includes the $3.5 million the 3-D epic made in midnight showings Thursday night.) Of course, this is nowhere near the biggest opening days of the year — The Twilight Saga: New Moon made $72 million on its first Friday, and Transformers: Revenge of the Fallen took in $62 million on its first Wednesday. But for some perspective, director James Cameron’s last film, the $600-million-grossing Titanic, made $28.6 million in its entire opening weekend.

UPDATE: It appears Avatar was also pretty much the only movie people went to see yesterday, as no other film made more than the $3.4 million The Princess and the Frog pulled in for the number two spot. The Blind Side caught third place with $3.1 million, Did You Hear About the Morgans? debuted at fourth with $2.4 million, and The Twilight Saga: New Moon grabbed fifth with $1.4 million. Click here for the full weekend box office report.

Image Credit: WETA