'As the World Turns' exec: 'We are committed to finding a new home'
As the World Turns may be ending its 54-year run on CBS next September, but the sudser’s home studio hopes to continue delivering fresh episodes to its devoted fans…someday. “We are completely committed to finding a new home for As The World Turns after the show ends its extraordinary run on CBS in September 2010,” says Brian T. Cahill, senior VP and managing director of TeleNext Media. “However, in order to keep productive conversations moving forward, we will not disclose details of our discussions. We know our loyal fans are eager for information, and we will make an announcement as soon as we have something to share.”
A rumor surfaced online last week that Lifetime may be interested in picking up the daytime drama, but a spokesman for the cabler denied the claims. TeleNext may have a tough row to hoe in its quest to find a new buyer; at an average 2.53 million, ATWS is the least-watched soap among the seven daytime dramas still airing today. CBS will likely replace the sudser with a new game show.