Sometimes the simplest concepts are the best. Like replacing alcohol with cats. Boozecats is a collection of photos in which cups, cans, bottles, kegs, you name it are simply edited out and replaced by adorable kitties.

According to the site’s about page, the project was inspired by its founders’ realization that “every one of our pictures has beer in it somewhere.” (Facebook generation, this is true.) These artistic attempts to blot out our hooch-happy photo sessions are nothing short of The Next Big Meme. Yay!

Who’s loving Boozecats along with me, PopWatchers?