Robert Pattinson
Credit: Pattinson: Albert L. Ortega/PR Photos; Beatles: Apple Corps. Ltd. EMI

Oh, there’s no business like quote business. Last night, swoopy-haired Twilight star Robert Pattinson spoke to EW’s Carrie Bell at the New Moon premiere in Los Angeles—and linked the name of his vampire franchise with arguably the biggest four-pronged pop landmark of the last 50 years: John, Paul, George, and Ringo.

“You can’t prepare for this. It is just insane,” he said of the welldocumented, culturesaturating Twi-frenzy. “I don’t know how the Beatles felt, but I imagine it was perhaps close to this. I think very few human beings will ever get to experience the same feelings and love we feel at Twilight events.”

Though his undoubtedly innocent (and not without merit) comparison is guaranteed to be reduced to breathless “Rob P sayz Twilight = Beatles OMGEEE!!” pull quotes out there in the LOL-osphere, it’s good to remember that John Lennon himself once got into pretty hot soup (record burnings, show cancellations, even death threats) for his infamous “We’re more popular than Jesus” quote back in 1966, at the height of Beatlemania.

Like nearly all pop cultural phenomena, the reign of Edward and Bella et al. will surely wane eventually, though not before a few more sequels—and a few million references in press outlets (this one included). But does it saturate our media and engage young people in part because there’s a dearth of that kind of lightning-rod star power in music now, or even the type of pop-radio mono-culture to support it?

Can a Beyonce or Lady Gaga, let alone a four-piece rock band, ever hope to be as culturally paramount as the Fab Four were (and one could argue, continue to be), and Twilight is today? And years from now, how will the Twi-team be judged by history—Pet Rock or Beatles-level monolith?

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