A group of Michael Jackson fans have launched a campaign coinciding with the upcoming release of the deceased star’s concert movie that is to raise awareness about what they say is the grim reality of Jackson’s final days. Details of the campaign, dubbed This Is Not It as a play on the movie’s title of This Is It, can be found at The group claims that the movie, which will be released Oct. 28 around the world, ignores the “dire state” of Jackson’s health during his last few months while promoters benefitted from running him ragged. Jackson died June 25.

“In the weeks leading up to Michael Jackson’s death, while this footage was being shot, people around him knew that he looked like he might have died,” the group writes on its website. “Those who stood to make a profit chose to ignore it. Friends and fans who had no financial interest, chose to address it and attempted to help him. AEG, the promoters for This Is It, ignored the signs, ignored the pleas, and in fact, actively covered up the truth. What you will see on that screen is part of that cover up.” The site then details supposedly what you will and won’t see in the movie.

The group also released a trailer of sorts, about the campaign:

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