By Simon Vozick-Levinson
Updated October 20, 2009 at 02:31 PM EDT
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A former business associate of “Balloon Boy” dad Richard Heene appeared on NBC’s Today show this morning to claim that he knew of previous plans by Heene to hoax the media with a fake UFO. College student Robert Thomas said he had worked as an intern for Heene as he developed a reality show. As soon as he saw the now-discredited reports of Heene’s son’s disappearance in a large balloon, Thomas recalled thinking, “Who would possibly do something like this? It has to be Richard Heene.” Thomas recently sold a more detailed account of his work with Heene to Gawker.com.

Watch the interview at People.com.

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