EW has confirmed that Richard and Mayumi Heene, the parents of 6-year-old Falcon (a.k.a. “Balloon Boy”), were developing a reality show about their family with RDF Media USA, the same company that produces Wife Swap (on which they appeared). The project is no longer active. A rep for TLC confirms that RDF pitched the show to the network months ago and they passed.

Last night, speculation ignited about the balloon incident when Falcon told Wolf Blitzer on Larry King Live “we did this for a show.” On the Today show this morning, Richard Heene denied that it was a hoax.

UPDATE: RDF released this statement on Friday: “At one point in time, we had a show in development with the Heenes. We are no longer in active development with the family. Like everyone else in America, we were stunned and held our breath while the events of yesterday unfolded, and like everyone else, we are extremely thankful that Falcon is safe with his family.”