By Lesley Savage
Updated October 09, 2009 at 04:47 PM EDT

In this exclusive photo from 30 Rock‘s season premiere (airing Oct. 15), Jenna (Jane Krakowski) gets a new challenge from her boss Jack (Alec Baldwin). “Jack has done some studies and found out that TGS — specifically Jenna and Tracy — is not associating with the middle of America, and so Jenna offers to go country to become more appealing,” says Krakowski. The result: A country music-themed video for NBC Sports about…tennis? For more on why exactly Jenna’s swinging a racket — and for an exclusive look at an upcoming Kids in the Hall reunion — check out the latest issue of EW on stands today.

Photo Credit: Ali Goldstein/NBC