Scoop: 'Vampire,' '90210,' 'Melrose,' get bigger!
Now here’s some spin I can get behind: The live-plus-seven-day DVR numbers from the opening week of the TV season are in, and 90210, Melrose Place, and Vampire Diaries all saw significant gains compared to live-only viewing, with 90210 getting the biggest boost. The highlights:
* 90210 grew a considerable 73 percent in women 18-34 (1.92 vs. 3.32) and 46 percent in total viewers (1.9 million vs. 2.9 million).
* Melrose Place, which has been struggling in the ratings, gained 54 percent in women 18-34 (2.12 vs. 3.26) and 43 percent in total viewers (2 million vs. 2.8 million).
* Freshman hit Vampire Diaries soared 64 percent in women 18-34 (2.33 vs. 3.83) and 40 percent in total viewers (4.0 million vs. 5.7 million).
* Supernatural grew 35 percent in women 18-34 (1.5 vs. 2.0) and 38 percent (2.9 million vs. 4 million) in total viewers.
Data for Gossip Girl, One Tree Hill, and Smallville should start trickling in next week.