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Michael Jackson mania is reaching fever pitch. Days before tickets to his posthumous concert film, This is It, go on sale, hundreds of fans have already started lining up for tickets at L.A.’s Nokia Theater.

Tickets will go on sale across the country at 12:01 Sunday morning, but only at the Nokia will the first 500 fans also receive an authentic This Is It concert ticket. The Nokia Plaza is also offering commemorative t-shirts, posters, and hosting a Jackson look-a-like contest during the weekend festivities.

Sony Pictures — the distributor of the film featuring rehearsal footage from what was supposed to be Jackson’s upcoming London concerts — has announced that the movie will be in theaters for just two weeks. It opens Oct. 28 for general audiences; but the new Regal Cinemas at L.A. Live will feature special Oct. 27 shows as part of the theater’s grand opening.

More on This Is It from EW:

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