Um, no thank you. The Hollywood Reporter has news that NBC’s new medical drama Trauma (it rhymes!) is going to be invading the airwaves in 13 markets with two-minute radio ads that dramatize a fictional 911 call, complete with commentary from the paramedics on the scene. Now, I’m all for new shows looking for novel ways to promote themselves. And I’m not saying the radio ads won’t be gripping to listen to. But generally, I listen to the radio to relax after a long day, and I’m not sure I really want to be ambushed by all-too-true-to-life-sounding ads recounting someone’s (admittedly fictional) personal disaster. Wasn’t the lesson of Orson Welles’ infamous War of the Worlds broadcast not that a Martian invasion was totally entertaining, but that if you draw too fine a line between fact and fiction on the radio, you can really scare the crap out of people? Am I alone in this? And does it make you look forward to Trauma, PopWatchers?

Hell to the No!
  • Music