It’s been awhile since we’ve checked in on Things That Make Us Cry. Presenting the latest cellular advertising weeper: How UNC Basketball Star Tyler Hansbrough Got Sarah Back.

I’m happy that the Power of the Network allowed the silly little girl who’s too young and naive to have her own cell phone to see her dog again, even if the overarching message of AT&T’s ad campaign seems to be “IN YOUR FACE, PAPER INDUSTRY.” I usually sprout a tiny, rather enjoyable tear at the end and have lately even interrupted my furious commercial fast-forwarding to watch it. That’s gross. Okay, now admit it. Who cried?