Well, that long-rumored Beatles/iTunes announcement failed to materialize at today’s big Apple extravaganza, yet again. At least the event wasn’t a total bust for any music fans in attendance, who got the treat of a surprise performance by Norah Jones. “This is the earliest I’ve ever played,” Jones told the assembled crowd in San Francisco, “but it’s okay!”

Jones performed two songs: 2002’s “Come Away With Me” and an upbeat, poppy new one called “Young Blood,” which will appear on her upcoming album The Fall. Backed by a three-piece combo, she traded her usual piano for a bright red guitar on both tunes. Reaction from the crowd seemed positive — though most of the tech journalists present were busy staring at their respective notebooks, laptops and phones.

The singer also made reference to Apple CEO Steve Jobs’ improved health: “Thanks to Steve Jobs for having us. We’re really glad he’s doing well.” Jobs thanked her with a kiss on the cheek after she performed.

Were any of you at the Apple event today? What did you think of Jones’ new music? Even if you weren’t there, Jones fans, are you excited for the rock direction that seems to be emerging for The Fall?

—Reporting by Elizabeth Livengood

Photo credit: Robert Galbraith/Landov