By John Young
August 10, 2009 at 04:00 AM EDT

The Goods: Live Hard, Sell Hard


Starring: Jeremy Piven, Ving Rhames, Kathryn Hahn
Directed By: Neal Brennan
Release Date: August 14

Piven’s been longing to work with filmmaker Adam McKay (Talladega Nights) for ages, and not just because the two happen to be brothers-in-law (McKay’s married to Piven’s sister). ”His movies are therapeutic to me,” says Piven. Finally, the two unite for The Goods, a wheeling-and-dealing comedy produced by McKay and Will Ferrell (who has a cameo) and directed by Brennan, the co-creator of Chappelle’s Show. Piven plays egocentric Don Ready, a ”slasher” car salesman hired by dealerships to liquidate inventory. ”Don’s got the Peter Pan syndrome in a major way,” says Piven. ”He’s been on the road eating breakfast in strip clubs, thinking he’s absolutely living the dream, and crushing everything in his wake.” That all changes when Don and his screwball team (Rhames, Hahn, and David Koechner) arrive at a struggling lot in Temecula, Calif. During preproduction, Brennan consulted with actual car salesmen and incorporated some of their sleazy techniques into the film. For instance, he says, ”salesmen will put pictures of very skinny kids on their desk so psychologically you want to help them.” You listening, GM?

The Goods: Live Hard, Sell Hard

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