August 04, 2009 at 12:00 PM EDT

WHO: Network president Dawn Ostroff

11:48 am/PST: Ostroff saw an opportunity to make some traction on Friday night, hence  the decision to move “a big established hit like Smallville” there.

11:50 am: Ostroff says we’d be surprised how many 35-year-old men come up to her and admit to loving The CW.

11:52 am: “I hope it’s not the last season,” Ostroff says of Smallville. “I think the producers have come up with some really good storylines this season. I think the show has a lot of life left in it. We have high hopes for it staying on the air for a while.”

11:54 am: Ostroff also hopes Supernatural will remain on the air “for a while.”

11:56 am: Gossip Girl spinoff is “unlikely.”

11:57 am: A Melrose90210 crossover is a possibility “down the road.”

12:01 pm: There are no immediate plans for Michael Rosenbaum to return to Smallville, but Lex’s presence will continue to be felt. “I wouldn’t rule out [him coming back],” she says. “But I don’t know if it’ll happen this season.”

12:03 pm: Ostroff describes the network’s new dramedy Life Unexpected as “Juno meets Gilmore Girls.” I’ll be the judge of that.

12:03 pm: Body Politic is still dead. Let’s move on, people (says the person still clamoring for a Gilmore Girls reunion movie).

12:05 pm: Ostroff is in some serious denial about the Mischa Barton crisis. Not only is she not the least bit concerned about her health, she apparently hasn’t noticed that the formerly rail-thin actress has recently put on some weight.

Lunch time!

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