By Jennifer Armstrong
Updated August 04, 2009 at 03:07 PM EDT

Sacha Baron Cohen will not be following up Ali G, Borat, and Bruno with the character of a Eurovision singer as reported in the British press, his rep says. The Sun reported that Baron Cohen would next be spoofing the kitschy intra-European song contest, held each year since the ’50s. But the comedian’s publicist calls the story “utter hokum.”