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Four-plus months after the assault against then-girlfriend Rihanna that derailed his career, Chris Brown finally apologized on video — and the world said “meh.”

Then, this cutie-patootie video of Minnesota couple Jill and Kevin Heinz and their wedding party dancing ecstatically down the aisle to his 2008 smash “Forever” went viral this week, and suddenly the disgraced singer finds himself climbing the singles charts on iTunes (no. 19, as of this posting) and Amazon (no. 29) once again.

Watch below:

Is the pure joy and happiness of this clip helping to redeem Brown’s image in a way his taped mea culpa just didn’t? Do the warm fuzzies inspired by a group of goofy, chapel-boogying St. Paulies make you feel more forgiving of him, despite yourself? Do tell, in the comments section below.

UPDATE: As of Monday, July 27, the song has now reached no. 7(!) on iTunes.

More from EW’s Music Mix: