By Margaret Lyons
Updated December 20, 2019 at 08:55 AM EST

Those freaky-deaky Alice in Wonderland photos started ye olde buzz factory for Tim Burton’s upcoming film, and now a combo Comic-Con/Facebook follow-up is set to keep the antici…pation building.The trailer for the film will make its trippy and stylized debut at Comic-Con this week, but it’ll also drop online for some Facebook members.

Users can become fans of the Red Queen, the White Queen (dibs on that for my Halloween costume, methinks), or the Mad Hatter, who’s already waaaay out ahead. Whichever fan group is the biggest gets to see the trailer first. Wheee!We’re only starting to scratch the surface of Facebook-oriented advertising and marketing. My profile page still serves trashy promos for bikini waxes and those ubiquitous, putrid “be a cartoon” ads, so something that actually uses a Facebook functionality — fan pages! — seems like a good idea.

But maybe I’m just pounding potion for Alice. Are you with me, PopWatchers? Does this promo seem like a good way to get fans excited for Alice in Wonderland, or do you like to keep your Facebooking and film-going separate?