When was the last time you went to buy a DVD, then thought twice and opted to just rent it instead? Probably pretty recently, if the latest data from the trade organization Digital Entertainment Group is any indication. Released yesterday, the report indicates that DVD sales — a usually reliable source of cash for movie studios — have been hit hard by the recession, dropping 13.5 percent for the first half of the year. As for the time-honored tradition of renting videos? Rentals rose 8 percent over the same period. It’s kind of a no-brainer to me: If you’re looking to cut back on your entertainment budget, rentals are a great way to economize. I mean, do you really need to own a copy of He’s Just Not That Into You forever and ever? With all apologies to Jennifer Aniston and Co., probably not.
One thing the LA Times pointed out in its coverage, though, is that certain blockbusters seem to be bucking the trend, still selling well even in these our troubled times. The two titles they mention: Dark Knight and Twilight (apparently, you really do need to own Robert Pattinson forever and ever), which indicates that this summer’s big box office hits, like Transformers: Revenge of the Fallen, might do the same.
Personally, I’ve always been pretty selective about the DVDs I shell out money for, recession or no. How about you? What movies or TV shows will you still buy and which ones are rentals only? And more importantly, which ones might you have bought last year, but are deciding are not worth it this recession-plagued year?
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