By Lynette Rice
July 14, 2009 at 12:00 PM EDT

NBC’s apocalyptic drama Day One is not supposed to debut until after the winter Olympics, but someone leaked a super-rough trailer onto the internet that was originally cut for the network’s advertiser presentations in New York. What’s embedded below is… pretty intriguing. The conceit is hardly as inspired as, say, ABC’s upcoming Flashforward (in which the victims of a strange, global occurrence get a freaky, two-minute peekaboo of their future), but Day, for its part, follows a group of California apartment dwellers as they attempt to rebound after a strange, global occurrence. Yes, it all sounds very V — another apocalyptic-type drama in the works for ABC this season. But Day has a couple of things going for it that the other doomsday dramas don’t: It’s from the brilliant mind of Jesse Alexander, a former Lost and Alias scribe who, together with Jeph Loeb, gave Heroes its zeitgeist-capturing appeal before they were regrettably canned last November; and two, it has some pretty cool-looking smoke columns that rise from the city. Okay, so maybe our own Doc Jensen thinks they look awfully similar to the monoliths in 2001: A Space Odyssey, but they’re bitchin’ nonetheless.

Like I said, we won’t see Alexander’s final work until midseason — heck, he and NBC/Universal haven’t even finished the pilot, which is why they were understandably annoyed when the early trailer got out — but it’s proof enough that good things can come to those who wait. What do you think of the trailer? Are you looking forward to Day One?