A gay Austrian’s dream to become “uber-famous” came true, as Sacha Baron Cohen’s new mockumentary, Bruno, topped the box office on Friday, according to early estimates. Bruno, which pushes its R-rating to places never before thought possible, grossed $14.2 million on Friday. By comparison, Cohen’s previous mockumentary, Borat, made $9.2 million on its first day; however, Bruno debuted on more than three times as many screens as Borat (2,756 versus 837). Second place went to the third Ice Age movie, which consumed $8.7 million on Friday while evolving past the $100 million mark. Transformers: Revenge of the Fallen dropped 58% in its third week for a gross of $7.6 million. While that steep of a drop would spell trouble for most movies, Transformers has already tallied $323 million in the U.S. (not to mention more than $330 million overseas), so we doubt Paramount is shedding any tears. In fourth and fifth place were Public Enemies and The Proposal, which picked up $4.3 million and $3.5 million, respectively. Also opening wide this weekend was the teen comedy I Love You, Beth Cooper, which clearly could have used more love — it registered a dweebish $2.1 million. Friday’s figures are below. Be sure to check back here on Sunday for the complete weekend box office report.
1. Bruno — $14.2 mil
2. Ice Age: Dawn of the Dinosaurs — $8.7 mil
3. Transformers: Revenge of the Fallen — $7.6 mil
4. Public Enemies — $4.3 mil
5. The Proposal — $3.5 mil
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