It feels like this has been a subject of speculation for ages, but it’s finally official: Warner Brothers has confirmed to EW that gossip maven Perez Hilton is set to launch his very own imprint with the label in the near future. In a conversation with EW’s Tim Stack for a story that will be on newsstands tomorrow, Perez said he’s serious about entering the music industry: “I have an ear, which is really important in the music world — to be able to hear a hit and to be able to know who has a good song or not… I’m more than just an A&R person. I’m also a marketing person. I’m also a manager.”

Perez plans to announce his first signee by the end of this month, and he hopes to put together a tour soon after. Bear in mind that he can lay claim to helping introduce the world to talents like Mika and Lady Gaga — “I saw the potential in her from the very beginning before any one else,” he added. So how do you think he’ll do as the head of a label imprint? Have you discovered any new music through Perez Hilton?

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