By Ken Tucker
July 06, 2009 at 04:12 AM EDT

It’s Sunday night, and what better way to end the holiday weekend than to settle in for a new episode of True Blood. Wait — what? No new episode of True Blood? What the fang is HBO thinking? This is a perfect night to please both regular viewers and capture some new, Fourth of July-relaxed eyeballs with some fresh Blood.

This whole, let’s-air-reruns-on-holidays concept is so broadcast-network circa, like, 1975. It is not HBO. Yes, I know we could sit through the two Blood reruns HBO is showing back-to-back starting at 9 p.m. ET, but it’s not the same.

What’s the TV alternative? A rerun of Dexter on Showtime at 9? (Not a terrible idea; I like the episode description: “Dexter feels distracted and unable to kill” — hey, I remember that one!) Or a new episode of Kendra on E! at 10? No thanks: Kendra’s laugh is like a scream made by someone who’s just been bitten by a vampire…

Which brings us back to True Blood, for which I’m jonesing, as the kids used to say. How about you?