Want in on Jack White's subscription service, the Vault? Join the club
Because clearly he is not busy enough, Raconteur/ White Stripe/Dead Weather-er Jack White has launched an online subscription service for his own Third Man Records, offering fans access to pre-sale tickets, podcasts, video streams, special merch, exclusive vinyl, contests, and other insidery bits.
The service, dubbed the Vault, isn’t free, alas. For $7 a month (with a three-month minimum) you get many of the basics listed above; the $20 “Platinum Membership” will get you “exclusive subscription-service-only releases” (could be a White Stripes one-off, could be something from Kentucky goth-teen kook and recent Third Man signing Mildred and the Mice), including one 12″ LP, one 7″, and a free t-shirt.
So basically, it sounds kind of like the claw-machine game at your local bowling alley — sometimes you get a magical treasure and brag to all your friends, sometimes you get a sad mangled stuffed dragon thing that you just let the dog chew on.
But you tell us, readers — does the Vault (see the full terms here) sound like one mystery door you’d like to open? Are you a fan of similar services out there, like the famous Sub Pop Singles Club, which relaunched for one brief glorious moment last year?