By Margaret Lyons
Updated May 28, 2009 at 12:00 PM EDT

Microsoft unveiled its newest product today: Bing. The site will go live June 3, and Microsoft is touting it as a “decision engine.” According to a press release, Bing will provide more focused and useful searches in four “key” areas: “making a purchase decision, planning a trip, researching a health condition or finding a local business.” The All Things D blog has a pretty thorough recap of CEO Steve Ballmer’s address, and I’m very curious to give it a hands-on try next week.

So, the name. My first reaction: Oh my God, Chandler Bing! And, of course, the Janice-inflected Bing-a-ling. Other PW staffers have mentioned Bing Crosby, Bada Bing, and bing cherries. Maybe the slogan can be, “If you like it then you shoulda putta Bing on it,” or “Give me a Bing some time,” or “The big Bing theory.”

When you hear “Bing,” what comes to mind, PopWatchers? Also, holy balls, there are a lot of Chandler “tribute” videos on YouTube, and I watched way too many of them.