NPR’s All Things Considered ran a piece Monday on the kind of interactive TV that awaits us in the fully digital age. We’ll someday be able to use our remotes to:
• cast votes for reality shows
• request recipes from cooking shows be emailed to us
• place an order with the Home Shopping Network
That all sounds great (particularly the recipes, which might actually get me to make something), but then there’s this: New technology will also allow advertisers with access to demographics and viewing habits to run targeted ads on our TVs. It’s not so much my privacy that I’m worried about at the moment — it’s that I think advertisers will see that I live in New Jersey and watched both Flashdance and the Indy 500 last weekend and somehow decide that makes me the perfect audience for White Castle’s pulled pork commercial when, in actuality, that sexy dancing pig freaks me the f— out.
What do you think your TV viewing habits and demographic will tell advertisers about you? Let’s pretend our privacy still isn’t an issue: What else would you like to be able to do with your remote?