If Twitter is good enough for Oprah and Shaq, why isn’t it good enough for you, Twitter quitters? According to Nielsen, “Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.” Apparently, that’s very low.
Hmmm. I guess that sounds about right. I’m monkeynuts for every possible Next Big Thing of The Internet, and even I took a little while to warm up to Twitter: I signed up and played around for a few weeks and then put it in the “meh” column, right next to Vox and LinkedIn. But the up-to-the-minuteness and playful sense of connection sucked me back in, and now I find myself not only tweeting for PopWatch all day (you’re following us, right?) but tweeting for my own personal enjoyment at night.
What about you, @PWers? Have you stuck with Twitter, or did you try it and decide it wasn’t for you? What would have made you stay, or what made you go?