By Aly Semigran
Updated April 21, 2009 at 12:00 PM EDT

As we mentioned today, Bravo is producing a reality show about the everyday drama at the Fred Segal store in Santa Monica. (Pants unfolded! Shirts obscenely overpriced! The horror!) My first impression, besides the nagging sense that Bravo is scrambling to find the next Project Runway, was: Who on earth wants to watch this? I visited the store last year, and while I did get a very cute necklace there, I didn’t leave thinking, I wish that experience could have lasted 22 more minutes. Maybe there was some behind-the-register madness I missed out on, but having worked retail in the past, it’s hard for me to imagine anything beyond snooty customers, dressing room mishaps, and “forgotten” opening shifts being the crux of the show.

It also got me wondering/worrying that if this thing takes off, could retail be the next reality craze? I get this terrible feeling that MTV could follow suit with shows about the goings-on at Abercrombie & FItch, Hollister, and/or Wet Seal. What about you, PopWatchers? Does the Fred Segal show interest you? Or is Bravo grasping at straws? Which stores which you like to see get a reality show? We can only begin to imagine the shennanigans at a Build-a-Bear Workshop!