By Lindsay Soll
Updated March 30, 2009 at 04:36 PM EDT

A new Fox reality dating show, titled More to Love, has began casting its “average-looking” contestants, according to The Hollywood Reporter. With a format similar to The Bachelor (Bachelor exec producer Mike Fleiss is teaming up with Mike Darnell, Fox’s president ofalternative programming, on the series),the contestants will vie for one man, who is being labeled as a “Kevin James type,” by going on lavish dates. One new category being added to the mix: makeovers… but not of the physical kind. “We want to send the message that you can be the size you are andstill be lovable,” Fleiss told THR. “We aren’t going to thin these girlsdown so they can find love — that’s a backwards message.” Adds Darnell, “For six years it’s been skinny-minis and good-looking bachelors,and that’s not what the dating world looks like.” No air date for the series has been set.

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