By Kate Ward
Updated March 20, 2009 at 07:45 PM EDT

Once in a blue moon, I’ll turn on the television and find myself watching a commercial that’s so catchy (Old Navy Performance Fleece; the “Wasssup” Budweiser guys) I simply cannot rid it from my mind for days on end. Though it had been a while since I’ve seen a spot catchy enough to command my attention, McDonald’s has officially done the trick with their newest Filet-O-Fish commercial. As a fan of everything ’90s, I was already the perfect demographic for an ad starring Big Mouth Billy Bass. But as soon as he opens his mouth and begins singing, I find myself transfixed, unable to look away, and pretty much at risk to follow any instruction that freakin’ fish gives me. Eat at McDonald’s every day? Convert to Kabbalah? Take a special trip to visit the Prime Minister of Malaysia? You got it, filet-o-fish, because I cannot take my eyes off you!

Anyone else obsessed with McDonald’s Filet-O-Fish ad?