Nickelodeon rebrands portfolio: Noggin becomes Nick Jr.; The N becomes TEENick later this year
During an hour-long advertising upfront presentation in New York City on Thursday, Nickelodeon announced it would rebrand all its channels to be easily recognizable under the Nickelodeon name. Preschool-focused network Noggin will become Nick Jr., while teen-skewing The N will become TEE Nick. The Nicotine’s network will keep its current title, as will the flagship network Nickelodeon. The changes take effect at the end of 2009.
The presentation also included the announcement of a multi-platform deal with Nick Cannon (who recently signed on to host NBC’s summer smash America’s Got Talent). Cannon, who is well known in the Nickelodeon universe via previous shows on the network, All That and The Nick Cannon Show, will be a creative consultant for TEE Nick and develop projects for the network.