By Annie Barrett
Updated March 11, 2009 at 07:20 PM EDT

You read that right. Danny DeVito will direct a biopic about Eddie Antar, the consumer electronics king whose successful Crazy Eddie’s chain store had expanded to 43 locations before the guy was jailed, charged with fraud, and ordered to pay $150 million in fines in 1999. Remember these commercials? THIS IS GOING TO BE A MOVIE.

NOTE: Just to clarify, that’s not Crazy Eddie himself in the commercials. We’re not implying that the movie will play out like the ads. But it’d be funny if the film had similarly janky production values, huh?