By Mike Bruno
March 05, 2009 at 05:59 PM EST

Michael Jackson announced at a press event in London today that he will be doing 10 concerts at the city’s O2 Arena this July, CNN reports. They will be the singer’s first major concert dates in 12 years. Jackson referred to them as his “This Is It” concerts.

“These will be my final shows performing in London. ‘This Is It’ reallymeans this is it,” Jackson said.

Tickets will cost £50-75 ($70-105) and will go on sale March 13. Fans can pre-register to purchase tickets at