By Jeremy Medina
Updated February 28, 2009 at 11:40 PM EST
Eric Charbonneau/Wireimage

So, let’s talk about the Jonas Brothers (again) for a second. Now, whatever your feelings are on the band (and chances are highly likely you lean one way or the other), you do have to sort of sit back and be amazed at how they are able to promote themselves. For example, in honor of their Jonas Brothers: The 3-D Concert Experience movie, the trio has been surprising fans at random movie theaters across the nation. One of those stops just happened to be at the 10:30 a.m. at the Palisades Mall in Nyack, New York.

Now, I’m not sure how much of a surprise it really was considering the press (complete with multiple camera crews and myriad photographers) were allowed into the theater 20 minutes before the movie. Just seeing the cameras was enough to start mass hysteria not seen since, well, the last time the Jonas Brothers made a public appearance. Screaming? Check. Crying? Check. Jumping on chairs? Check. Dad making sure his daughters were interviewed by every TV station possible? Check. Wild, unsubstantiated rumors? Check. (Direct quote from a girl no more than seven: “They said Hannah Montana might appear!” Um, no sweetheart.) I also particularly enjoyed one girl who seemed oblivious to the madness, and instead sat quietly in her chair, chomping on candy with her 3-D glasses on all ready to go. She even had one of her front teeth missing, bless her.

You can only imagine the response when the Jonas Brothers actually showed up. The boys only talked for all of a minute or so, just to thank the fans for coming and how they hoped they would enjoy it. Everyone in the sold-out crowd was surprisingly civil — I expected some hair pulling or clawing in mad dashes down the aisles to get as close to them as possible. But, alas, it was just a quick hello and goodbye, but more than enough to make each person’s day/week/month/year/life, depending.

Kevin, Joe, and Nick are now off to another unknown city to give more fans the surprise of their life. And really, how cool is that? Think back to when you were 10. What band are you not afraid to admit would have made you shed some tears if they just happened to appear out of nowhere? And, better yet, has anyone seen the Jonas Brothers movie yet? What’d you think?

addCredit(“Eric Charbonneau/Wireimage”)