By Mike Bruno
Updated February 11, 2009 at 03:30 PM EST

Bob Marley’s family and private equity firm Hilco Consumer Capital are preparing a deal to license the reggae legend’s likeness, trademarks, and themes to apparel, food, video games, and a vast array of other products, the Wall Street Journal reports. Hilco invested some $20 million for half of House of Marley LLC, a joint venture with the Marley family, people familiar with the matter told the WSJ. The idea is to tap what is estimated to be $600million in annual worldwide sales of unlicensed Marley products. Marley Lager, aJamaican beer featuring the singer’s likeness, is one of the first priorities, with headphones, snowboards, posters, screensavers, coffee and many other products also under consideration.