On the Scene: Lady GaGa's 'LoveGame' video
She humped inflatable pool toys in the video for “Just Dance” and taunted enormous dogs with her “Poker Face.” For her next trick, pop provocatease Lady GaGa is going old school. Shot inside a warehouse at the Port of L.A. (where I visited for a feature on the tiny blond sequin-spreader that will run in the magazine next week), the “LoveGame” video is set on a subway platform, wet concrete glistening beneath a menacing flock of bondage-loving biker-gang dancers who back the Lady through a routine that’s part Rhythm Nation, part Blonde Ambition Tour, and generally takes so many cues from Michael Jackson’s “Bad” clip that after one of the nearly two dozen runs through the chorus, GaGa herself actually stage-whispered, “Who’s bad?”
“I wanted to have that big giant dance video moment,” said GaGa of the concept, directed by Joseph Kahn (Britney Spears’ “Toxic”). “I wanted it to be plastic, beautiful, gorgeous, sweaty, tar on the floor, bad-ass boys, but when you got close, the look in everybody’s eyes was f—ing honest and scary.” Aside from the bikers, a collection of cops and club kids milled around the warehouse, which housed other set pieces like parked cars and a token booth; the Lady also endured hours of body paint for what she calls “the most brilliant setup of the two days,” in which she’s “naked, but covered in art.”
“The whole idea behind the subway ‘Bad’ thing is that me and my friends from New York, we’re all, like, the dopest f—ing artists,” GaGa says. “Best designers, performance artists, dancers. The dancers in the video…those are not hot L.A. people that you see in everybody’s video. Those are kids who don’t get cast, because they’re too f—ing real.” In that authentic vein, the mistress of the disco stick created yet another one of her infamous props for the video: a pair of glasses made from chain-link fence. “I love the imagery of a downtown, bad-ass kid walking down the street with his buddies, grabbing a pair of pliers, and making a pair of sunglasses out of a fence on the street,” she says. “I thought that imagery was so real, and it shows that no matter who you are, or where you come from, or how much money you have in your pocket, you’re nothing without your ideas. Your ideas are all you have. The opening of the video is me with this chain link hood and these intense glasses. They look so hard. It looks like I plied them right out of the fence and put them on my face.”
But don’t be skeered — according to GaGa, the underlying message of all this subway/street action is “That it’s okay to have a good time and make art. We don’t have to be slitting our wrists and jacking off to our own over-intellectual ideas. It’s okay to make amazing music that makes people feel good.”
No word yet on when the video will premiere. Stay tuned to EW.com and PopWatch all week for more from the Haus (and mouth) of GaGa….
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