David Archuleta: Why is he performing in a flower shop???

I was on the Yahoo! homepage earlier today when I spied a lil’ picture of David Archuleta in the lower right-hand corner with the headline “See David’s special performance of ‘Crush’ in an L.A. flower shop.” Because I refused to believe that this was actually real, I went ahead and clicked, expecting to be guided to The Onion‘s website…or perhaps the Funny or Die homepage. Alas, it’s real. And it’s weird. And like all things Archuleta-related, it’s slightly creepy with a twist of awkward. Take a look:

I’m rendered somewhat speechless by this. I’m no Archie hater — he’s a swell kid with a nice voice, even if I’m not really interested in learning his oeuvre. But what in the world is going on here? Anyone care to venture a guess?