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An obvious patron of the cineplex lists seven examples (along with appropriate clips) of movie trailers that exceed the very films they’re trying to sell. He even provides a handy “Trailer Goodness to Movie Badness Ratio” for each: Pineapple Express (pictured) earns a 20-1 (“possibly the greatest trailer of the year,” he writes), but it’s not the worst offender. I know that a skillful editor can make you want to watch any movie, but I am still scarred by the wicked deceit of the expertly cut teasers for Star Wars: Episode 1 – The Phantom Menace — I’d give it a TGTMBR of 1,000-1. What trailers — recent or old — have burned you?

Truth in Advertising
type
  • Book
genre
author
  • John Kenney
publisher
  • Touchstone Pictures

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