Was 2008 the year IMAX went mainstream?
Ever since giant-screen IMAX technology launched in 1973, it has historically been associated with science museum nature films and midnight screenings of Blade Runner. But as we head toward the end of 2008, it’s starting to look like this might be the year IMAX finally breaks out as a viable option for everyday movie-going experiences. This year, we saw The Dark Knight: The IMAX Experience pull in a record $60 million, screening at almost 100 theaters across the country. What’s more, Madagascar 2 opens in IMAX this weekend, James Cameron’s Avatar is set to open in IMAX late next year, and both Michael Bay (Transformers) and Jon Favreau (Iron Man) have talked about shooting sequences using IMAX technology for their upcoming sequels. Still, with just 300 or so IMAX domes around the world, it’s hardly going to overshadow traditional movie theaters overnight. But yesterday, IMAX reported that Knight‘s box office receipts significantly helped its bottom line, and even though the company will in all likelihood report a loss this year, it is also beefing up its operations and is on track to install 45 more digital systems by year’s end.
What about you, PopWatchers? Did you catch an IMAX movie this year or have plans to catch one soon? Log in your answers in our poll below, then let us know what you think of the gargantuan IMAX experience in the comments section.