By Amy Ryan
September 26, 2008 at 12:00 PM EDT

Welcome to a new PopWatch feature called “Winner of the Week,” where we’ll decide each Friday which entertainer had the most successful week. Our inaugural winner is Tina Fey. Her three acceptance speeches were highlights of an otherwise lackluster Emmy telecast. Her show 30 Rock got a much needed buzz boost by winning seven Emmys (more than any other comedy or drama series this year), including the top prize, Best Comedy Series, for the second straight year. (Even the loss of her purse at the Emmys earned her some additional sympathetic publicity.) Meanwhile, pundits started talking about the “Tina Fey” effect on Sarah Palin’s poll numbers, citing a correlation between Fey’s celebrated impression of her on Saturday Night Live on Sept. 13 and a decline since then in the vice presidential candidate’s popularity. We even laughed again at Fey’s updated American Express ad with Martin Scorsese, So congratulations, Tina Fey, on being PopWatch’s first ever Winner of the Week!

Keep an eye out next Friday for the next Winner of the Week award. And if you have nominations, feel free to send them our way over the course of the week. (Oh, and if you disagree with this week’s choice, go ahead and tell us who had a better week this week than Fey.) Meanwhile, enjoy Michael Ausiello’s interview with Fey on the Emmy red carpet.