Mail bomb or publicity device? You decide.
To the folks over at Overture films: we love getting goodies in the mail, but we don’t particularly like it when they come in the form of a mail bomb. (OK, boxes that maybe resemble an explosive device.) Also, the broken glass (from the enclosed light bulb, which we really would’ve otherwise used) was sort of scary and threatening. Are you trying to tell us something?
On the other hand, we think said “mail bomb” was actually meant to preview your slate of fall movies, which includes Righteous Kill (you know, the one with PACINO! and DE NIRO!), so we sort of get it now.