We don’t know where the Hatfields are, but the McCoys are coming to Dillon: Season 3 of Friday Night Lights (airing on DirecTV this fall and on NBC in early 2009) will feature a few new faces, including Janine Turner (Northern Exposure) and D.W. Moffett (Life Is Wild, Traffic). The two will appear throughout the season as a married couple — Joe and Katie McCoy — who move from Dallas with son J.D., a hotshot freshman quarterback, so that he can challenge Matt Saracen (Zach Gilford) for the starting job on the Panthers.

FNL executive producer Jason Katims hints that Moffett’s Joe “has a sort of Machiavellian charm. He is unapologetic about who he is, about how successful he is, and about saying what he wants.” What he wants is some serious playing time for his son. “One of the stories I’ve always wanted to play,” continues Katims, “is the parent wanting to have influence over how the coach coaches, and in this case, wanting his son to have a chance to play before Coach Taylor [Kyle Chandler] is ready to do it. Ultimately the story line gets more personal because it becomes not only about him trying to influence the coach, but about the pressure he’s putting on his kid, and Coach becoming aware of that and having to intervene.”

Meanwhile, Mrs. Coach — Tami (Connie Britton) — will bond with Joe’s wife, Katie, portrayed by Turner. “Katie is a fun, smart, sexy woman who swoops into town and charms Tami and they become friends,” says Katims. “We’ve never really established somebody that Tami talks to other than Coach. She becomes a bit of an adviser to Tami as Tami becomes the principal [of Dillon High School] and takes on bigger things.”