We rate pop culture for the week of July 28, 2008 including Madonna, Tina Fey, Elizabeth Berkley, and more

· Martin Scorsese and Tina Fey‘s gut-busting AmEx commercial. Can this become a series?
· The trailer for Oliver Stone’s W has arrived — and it’s just as horrifyingly hilarious as we expected
· The Elizabeth Berkley comeback enters round 10

Near Misses
· Madonna, please eat a donut. Love, Bullseye
· Mario Lopez replaces Mark McGrath as the host of Extra
· …which can only mean one thing: a Sugar Ray reunion tour in 2009.

· Gordon Ramsay is attacked by a puffin?! Dude, Fabio and the goose was way funnier.