I’m not (well, at least I think I’m not), but I most certainly have a couple friends I would classify as clinical pop-culture bullies. But what does it mean to be inflicted by this malady, you ask? Amy’s Theory of PCBs is expressed through two specific (though not necessarily mutually exclusive) forms:

1. The Manhandler
The classic manhandler feels the need to proselytize their pop-culture favorites to anyone willing (or unwilling) to listen. This behavior is often accompanied by sudden and frequent urges to force friends to read, listen, or watch said favorites. Exhibit A is my friend “D.” D has made me endure many an unwelcome pop-culture advance including repeated YouTube viewings of “D— in a Box” and a barrage of Margaret Cho comedy CDs. The most egregious offense, however, has to be the dozen or so forced viewings of a Mitsubishi Eclipse commercial spoof (featuring a slow-mo wardrobe malfunction) from Chappelle’s Show. (D used this clip as a hazing ritual for new visitors to his apartment, and as someone who spent many hours there, I often had to witness these unfortunate events.)

2. The Insulter
People suffering from this complex tend to criticize or make fun of their friends’ pop-culture preferences. “K” displays all the signs of a typical insulter, having recently left this uncomplimentary message on my Facebook wall regarding one of my favorite TV shows:

“Dude, ‘My Life on the D-List’ sucks. Sorry to break it to you.”

Wow, way to brighten someone’s day!

I like to think that PCBs mean well — that they’re just trying to keep me on the pop-culture straight-and-narrow. And I have actually discovered a few faves thanks to some incessant bullying (after the fifth viewing, “D— in a Box” actually became funny to me). But for the most part, I just find this behavior annoying and sometimes hurtful. What say you, PopWatchers? Do any of you exhibit signs of PCB? Or have you been bullied into watching, listening, or reading something you really don’t want to? Let’s not suffer in silence any longer!