Matthew McConaughey

Actor who refuses to enter the public realm with a covered chest: It’s what’s for dinner. Matthew McConaughey is the new spokesman for the National Cattleman’s Beef Association! Of course he is — just marvel at the similarities between the rugged terrain of his pecs and a sizzling steak. (That image was actually the alternate movie poster for 2002’s Reign of Fire.) Listen to McConaughey’s drawling radio spot and enjoy a video montage of beef (McConaughey and otherwise), over at Defamer.

A specialty burger can’t be too far off. Optional pickles would represent one of the actor’s tatterred tees, drifting away from the burger on a sea of ketchup. Ohhhh yes. Put the McConaughey on the dollar menu!