From viral video to actual movie: The 'Apocalypse' draws nigh!
About a year ago, Superbad buds Seth Rogen and Evan Goldberg, along with actor Jay Baruchel and director Jason Stone, put together a trailer for a fake movie called Jay and Seth vs. the Apocalypse and threw it online. Funny stuff, and everybody loved it. (Check out the trailer, including a bunch of NSFW language, below.) There’s even a short film based on the trailer in the works. But get this: Some real, live studio execs were apparently among the trailer’s fans, because Mandate Pictures just greenlit a full-length feature version. Yes, the same company that made Juno is shelling out (presumably) millions of dollars to flesh out a minute-and-a-half YouTube clip for the big screen.
That’s sorta crazy, though I wouldn’t put too much stock in this as a sign of things to come. Somehow I doubt that Hollywood would have come knocking so quickly if this was a hilarious short by some folks who hadn’t already been involved with a bunch of runaway hit movies. (Is the day far off when suits start approving projects based on “that one joke Seth Rogen told at that party that time”?) Anyway, I’m not complaining — the premise of those two guys holed up in a seedy apartment, cracking wise and getting on each other’s nerves while the rest of the world gets torn up by ravenous monsters (or something), has some definite potential. And it’s already got a killer red-band trailer, obvs.
So are you psyched to see how Jay and Seth vs. the Apocalypse turns out? And while we’re at it, are there other YouTube hits you’d actually like to see expanded into feature films? Kanye and Jonah vs. Connect Four, perhaps?